[Friends] Καλημέρα σας και πάλι...
Panagiotis Lambropoulos
palabr@istoselides.gr
Sat, 12 Jan 2002 11:35:49 +0200
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Και ίσως δεν μπόρεσα να γίνω τόσο κατανοητός όσο θα έπρεπε....
Η άποψη μου δεν είναι ότι δεν πρέπει ή δεν μπορούμε να πάρουμε (εάν ενωθούμε
όλοι μαζί) περισσότερες διαφημίσεις, αλλά ότι και σε αυτή την περίπτωση
αυτές θα είναι πολύ λιγότερες από το όποιο ειδικό βάρος θα έχουμε όλοι μαζί.
Η άποψη μου δεν είναι ότι δεν πρέπει να παίξουμε σε αυτό το παιχνίδι, επειδή
αυτή την στιγμή παίζουν μόνο οι «μεγάλοι», κάθε άλλο.
Η άποψη μου είναι, ότι εφόσον τα δικά μας συγκριτικά πλεονεκτήματα είναι
διαφορετικά και έχουν να κάνουν με αυτό που όλοι ονομάζουμε «ποιότητα»
«συνέπεια», «γνώση», ή οτιδήποτε άλλο, γιατί να μην είναι αυτά τα οποία θα
αναδείξουμε και με βάση αυτά να ψάξουμε να βρούμε εναλακτικά έσοδα και όχι
μόνο από τις διαφημίσεις και τις διαφημιστικές εταιρείες.
Π.χ.
Μια σκέψη: Ενα δίκτυο μικρών και επαρχιακών site που όμως έχει κάτι να πει,
δεν θα μπορούσε να οργανώσει ένα συνέδριο, μια ημερίδα κάτι τέτοιο, όπου τα
μέλη του θα καταθέσουν τις προτάσεις τους, την εμπειρία τους κλπ, για το
Ελληνικό Ιντερνετ και την πορεία του; (κάτι σαν το φεστιβάλ των
μικρομικάδων).
Κάτι τέτοιο, μαζί με άλλες αντίστοιχες ενέργειες, πέρα από το ότι θα
μπορούσε να υποστηριχθεί και χρηματοδοτικά –με λίγο κυνήγι- από
Υπουργεία –περιφέρειες και ιδιώτες, βοηθάει στην διαμόρφωση μιας άλλης
«εταιρικής εικόνας» για εμάς σε σχέση με τα μεγάλα sites, βοηθάει να
κατοχυρωθούμε σαν «κάτι άλλο» στο Ελληνικό ιντερνετ, και μας αυξάνει (με
άλλο τρόπο) την διαπραγματευτική μας ισχύ.
Η ακόμα;
Γιατί να μην φιλοδοξούμε να είμαστε εμείς, εκείνοι που θα διαμορφώσουν την
εικόνα του Ελληνικού διαδικτύου για τα επόμενα χρόνια –εφόσον καταλήξουμε
ότι μπορούμε – αυτή την εικόνα να πουλάμε και από εκεί να έχουμε και έσοδα;
Ποιες μπορεί να είναι οι εναλλακτικές πηγές εσόδων – ομάδες στόχος;
Α. Εργα στα πλαίσια του 3ο ΚΠΣ
Β. Δημόσιοι φορείς οι οποίοι παίζουν ή θέλουν να παίξουν στην κοινωνία των
πληροφοριών
Γ. Ιδιώτες (επιχειρηματίες ή όχι)
Δ. Μη κυβερνητικοί Οργανισμοί με αντίστοιχοι ενδιαφέρον
Να σας πώς ένα απλό νούμερο;
Από τα 17 τρις του 3ου ΚΠΣ, ένα ποσοστό περίπου 10% πρέπει να πάει σε
ενέργειες «πληροφόρησης και διάδοσης» και με την χρήση ηλεκτρονικών μέσων.
Κάντε τους υπολογισμούς σας.
Παναγιώτης Λαμπρόπουλος
www.istoselides.gr
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