[Marinir] {Disarmed} Digital Shelf Space (TSX-V: DSS) Signs New Partnership With UFC World Welterweight Champion Georges St-Pierre

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http://www.digitalshelfspace.com 

DIGITAL SHELF SPACE SIGNS NEW PARTNERSHIP AGREEMENT WITH UFC® WORLD 
WELTERWEIGHT CHAMPION GEORGES ST-PIERRE 

VANCOUVER, BC – (December 13, 2011) – Digital Shelf Space 
Corp. (the "Company" or "DSS") (TSX.V: DSS 

http://www.stockwatch.com/Quote/Detail.aspx?symbol=DSS&region=C 

; OTCQX: DTSRF) is pleased to announce that the Company has signed a new 
long term Licence Agreement with GSP related to potential future fitness 
products and services under the RUSHFIT brand, effective December 12, 
2011. The new long term Licence agreement is in addition to DSS's 
original agreement with Georges St-Pierre ("GSP") for its innovative GSP 
RUSHFIT ( www.gsprushfit.com 

http://www.gsprushfit.com 

) ultimate home workout DVD fitness series. 

"Working with the team at DSS has been a fantastic experience thus far, 
they are the best at what they do, and they have delivered on exactly 
what they said they would when we first began the GSP RUSHFIT project 
together late last year" said Georges St-Pierre. "I am very excited 
about the potential to bring new fitness products and services to my 
fans around the world under the RUSHFIT brand." 

The new Licence agreement provides DSS a revenue share on all new 
business ventures utilizing the RUSHFIT brand, whether such ventures are 
done by DSS and GSP together or if GSP utilizes the RUSHFIT brand for 
any mutually approved products and services that do not directly involve 
DSS. 

"We are very excited to have solidified a long term relationship with 
GSP under the RUSHFIT brand," said Jeffrey Sharpe, CEO and President. 
"Extending our original relationship from exclusively the GSP RUSHFIT 
DVD home workout series to now include all new business ventures 
utilizing the RUSHFIT brand is a tremendous step for DSS and a 
significant revenue opportunity for both parties. GSP is a first class 
individual and a global brand all in one package, it has been an 
absolute pleasure working with him thus far. Both the DSS and GSP camps 
are working to bring new RUSHFIT fitness products and services to the 
marketplace either together and or under Licence to third parties." 

GSP RUSHFIT was designed to appeal to the massive global audience with 
an interest in MMA and MMA training methods as a complete home fitness 
workout program. GSP RUSHFIT combines three of the hottest fitness 
trends. The complete program uses various MMA conditioning exercises, 
intense circuit style training and body weight training for fitness 
consumers to build muscle, cut weight and get in shape. GSP RUSHFIT is 
unlike any fitness program available. This program was carefully 
designed to give the most efficient and effective workout possible at 
home with minimal equipment. When consumers see how hard internationally 
respected athlete Georges St-Pierre pushes himself, working out 
alongside him will motivate and inspire consumers to push themselves 
harder, and achieve more than they ever thought possible. Georges 
St-Pierre has dedicated his life to Mixed Martial Arts and is regarded 
as one of the top conditioned athletes not only in the sport, but also 
in the world. Fitness fans everywhere can benefit directly from the same 
commitment GSP has made to his own health and fitness. 

*UFC ® is a registered trademark of ZUFFA, LLC. Digital Shelf Space 
Corp. is not affiliated in anyway with ZUFFA, LLC. 

About Georges St-Pierre 

Georges "Rush" St-Pierre (also referred to as "GSP") is a Canadian 
professional mixed martial artist and MMA world champion who holds black 
belts in both Kyokushin Karate and Brazilian Jiu Jitsu. He is managed by 
LB3i Sports and represented by CAA Sports, a division of Creative 
Artists Agency. For more information about GSP, visit 
http://www.gsprushfit.com 

http://www.gsprushfit.com 

, http://www.gspofficial.com 

http://www.gspofficial.com 

, http://www.facebook.com/georgesstpierre 

http://www.facebook.com/georgesstpierre 

, or follow him at http://www.twitter.com/georgesstpierre 

http://www.twitter.com/georgesstpierre 

. 

About Digital Shelf Space Corp. 

Digital Shelf Space is an independent producer of home entertainment 
content and online delivery technology provider to digital retailers, 
content owners and aggregators. Digital Shelf Space's proprietary 
technology platform has been custom built to deliver home entertainment 
content directly to consumers. The platform blends e-commerce 
functionality and paid DVD, digital download and streaming video 
delivery. For more information please visit www.digitalshelfspace.com 

http://www.digitalshelfspace.com 

and to view our project with Georges St-Pierre, please visit 
www.gsprushfit.comm 

http://www.gsprushfit.com 

. 

ON BEHALF OF THE BOARD 

"Jeffrey Sharpe" 

President & CEO 

FOR FURTHER INFORMATION PLEASE CONTACT: 

Digital Shelf Space Corp. 

Jeff Sharpe 

President & CEO 

Tel: (604) 736-7977 ext.111 

Fax: (604) 736-7944 

E-mail: jeff[at]digitalshelfspace.com 

Website: www.digitalshelfspace.com 

http:///www.digitalshelfspace.com 

Forward Looking Statements 

This news release contains "forward-looking information" within the 
meaning of the Canadian securities laws. Forwardlooking information is 
generally identifiable by use of the words "believes," "may," "plans," 
"will," "anticipates," "intends," "budgets", "could", "estimates", 
"expects", "forecasts", "projects" and similar expressions, and the 
negative of such expressions. Forward-looking information in this news 
release include statements about Digital Shelf Space's home 
entertainment content and online delivery technology; the sales record 
of GSP Rushfit; and anticipated results and benefits of consumer use of 
GSP Rushfit. 

In connection with the forward-looking information contained in this 
news release, Digital Shelf Space has made numerous assumptions, 
regarding, among other things, our delivery platform; the accuracy of 
data provided to the Company supporting GSP Rushfit's sales record; and 
the use of celebrity fitness products. While Digital Shelf Space 
considers these assumptions to be reasonable, these assumptions are 
inherently subject to significant uncertainties and contingencies. 
Additionally, there are known and unknown risk factors which could cause 
Digital Shelf Space's actual results, performance or achievements to be 
materially different from any future results, performance or 
achievements expressed or implied by the forward-looking information 
contained herein. Known risk factors include, among others: the 
possibility that the rate of growth of the market for fitness media will 
slow; future sales of GSP Rushfit may decline substantially compared to 
sales to date; results from the use of GSP Rushfit may differ 
substantially from anticipated results; the substantial investment of 
capital required to produce and market video and entertainment 
productions; limitations imposed by our financing abilities; 
unpredictability of the commercial success of our programming; 
difficulties in integrating technological changes; and other trends 
affecting the entertainment industry. 

A more complete discussion of the risks and uncertainties facing Digital 
Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated 
November 16, 2010 and continuous disclosure filings with Canadian 
securities regulatory authorities at www.sedar.com. All forward-looking 
information herein is qualified in its entirety by this cautionary 
statement, and Digital Shelf Space disclaims any obligation to revise or 
update any such forward-looking information or to publicly announce the 
result of any revisions to any of the forward-looking information 
contained herein to reflect future results, events or developments, 
except as required by law. 

Neither TSX Venture Exchange nor its Regulation Services Provider (as 
that term is defined in the policies of the TSX Venture Exchange) 
accepts responsibility for the adequacy or accuracy of the release. 

For more information about this service, please see: 
www.infostockbiz.com 

http://www.infostockbiz.com 

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