[Marinir] {Disarmed} Digital Shelf Space (TSX-V: DSS)'s GSP Rushfit Becomes #1 Selling Fitness DVD Series of All Time by a Professional Athlete

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http://www.digitalshelfspace.com 

GSP RUSHFIT BECOMES #1 SELLING FITNESS DVD SERIES OF ALL TIME BY A 
PROFESSIONAL ATHLETE – 250,000+ DVDs SOLD IN FIRST YEAR 

GEORGES ST-PIERRE CELEBRATES 1st ANNIVERSARY OF GSP RUSHFIT AT SELECT 
SPORT CHEK AND SPORTS EXPERTS LOCATIONS IN ONTARIO AND QUEBEC, CANADA 

Digital Shelf Space Corp. (TSX.V: DSS 

http://www.stockwatch.com/Quote/Detail.aspx?action=go&symbol=DSS&region=C&lookup=symbol&snapshot=default 

OTCQX: DTSRF 

http://www.stockwatch.com/Quote/Detail.aspx?action=go&symbol=DTSRF&region=U&lookup=symbol&snapshot=default 

) is pleased to announce that its innovative GSP RUSHFIT ( 
www.gsprushfit.com 

http://www.gsprushfit.com 

) ultimate home workout DVD fitness series has become the #1 selling 
fitness DVD series of all time by a professional athlete in only its 
first year of distribution with in excess of 250,000 DVDs sold. The GSP 
RUSHFIT workout series stars the Montreal-based Mixed Martial Arts 
("MMA"), World Welterweight Champion Georges St-Pierre ("GSP"). 

To celebrate the 1st anniversary of GSP RUSHFIT, Georges St-Pierre will 
be in-store to sign autographs for the first 150 fans at Sport Chek 
Sherway, located at Unit B1, 167 North Queen Street, Etobicoke, Ontario, 
Canada on November 26, 2011 at 10:00 AM EST, and at the Sports Experts 
St. Catherine located at 930 St. Catherine Street West, Montreal, 
Quebec, Canada on December 4, 2011 at 10:00 AM EST. 

"We are honored to have partnered with GSP on the GSP RUSHFIT program, 
and to have achieved such an incredible milestone in only our first year 
is an amazing feeling," said Jeffrey Sharpe CEO and President for DSS. 
"We believed when we created and produced GSP RUSHFIT with Georges late 
last fall, that it was going to be a hit with his fans and fitness 
enthusiasts around the world, but we did not expect to see this level of 
success in such a short timeframe." 

GSP RUSHFIT was designed to appeal to the massive global audience with 
an interest in MMA and MMA training methods as a complete home fitness 
workout program. GSP RUSHFIT combines three of the hottest fitness 
trends. The complete program uses various MMA conditioning exercises, 
intense circuit style training and body weight training for fitness 
consumers to build muscle, cut weight and get in shape. GSP RUSHFIT is 
unlike any fitness program available. This program was carefully 
designed to give the most efficient and effective workout possible at 
home with minimal equipment. When consumers see how hard internationally 
respected athlete Georges St-Pierre pushes himself, working out 
alongside him will motivate and inspire consumers to push themselves 
harder, and achieve more than they ever thought possible. Georges 
St-Pierre has dedicated his life to Mixed Martial Arts and is regarded 
as one of the top conditioned athletes not only in the sport, but also 
in the world. Fitness fans everywhere can benefit directly from the same 
commitment GSP has made to his own health and fitness. 

About Georges St-Pierre 

Georges "Rush" St-Pierre (also referred to as "GSP") is a Canadian 
professional mixed martial artist and MMA world welterweight champion 
who holds black belts in both Kyokushin Karate and Brazilian Jiu Jitsu. 
He is managed by LB3i Sports and represented by CAA Sports, a division 
of Creative Artists Agency. For more information about GSP, visit 
www.gsprushfit.com 

http://www.gsprushfit.com 

, http://www.gspofficial.com 

http://www.gspofficial.com 

, http://www.facebook.com/georgesstpierre 

http://www.facebook.com/georgesstpierre 

, or follow him at http://www.twitter.com/georgesstpierre 

http://www.twitter.com/georgesstpierre 

. 

About Digital Shelf Space Corp. 

Digital Shelf Space is an independent producer of home entertainment 
content and online delivery technology provider to digital retailers, 
content owners and aggregators. Digital Shelf Space's proprietary 
technology platform has been custom built to deliver home entertainment 
content directly to consumers. The platform blends e-commerce 
functionality and paid DVD, digital download and streaming video 
delivery. For more information please visit www.digitalshelfspace.com 
and to view our project with Georges St-Pierre, please visit 
www.gsprushfit.com. 

ON BEHALF OF THE BOARD 

"Jeffrey Sharpe" 

President & CEO 

FOR FURTHER INFORMATION PLEASE CONTACT: 

Digital Shelf Space Corp. 

Jeff Sharpe 

President & CEO 

Tel: (604) 736-7977 ext.111 

Fax: (604) 736-7944 

E-mail: jeff at digitalshelfspace.com 

Website: www.digitalshelfspace.com 

http://www.digitalshelfspace.com 

Forward Looking Statements 

This news release contains "forward-looking information" within the 
meaning of the Canadian securities laws. Forward-looking information is 
generally identifiable by use of the words "believes," "may," "plans," 
"will," "anticipates," "intends," "budgets", "could", "estimates", 
"expects", "forecasts", "projects" and similar expressions, and the 
negative of such expressions. Forward-looking information in this news 
release include statements about Digital Shelf Space's home 
entertainment content and online delivery technology; the sales record 
of GSP Rushfit; and anticipated results and benefits of consumer use of 
GSP Rushfit. 

In connection with the forward-looking information contained in this 
news release, Digital Shelf Space has made numerous assumptions, 
regarding, among other things, our delivery platform; the accuracy of 
data provided to the Company supporting GSP Rushfit's sales record; and 
the use of celebrity fitness products. While Digital Shelf Space 
considers these assumptions to be reasonable, these assumptions are 
inherently subject to significant uncertainties and contingencies. 

Additionally, there are known and unknown risk factors which could cause 
Digital Shelf Space's actual results, performance or achievements to be 
materially different from any future results, performance or 
achievements expressed or implied by the forward-looking information 
contained herein. Known risk factors include, among others: the 
possibility that the rate of growth of the market for fitness media will 
slow; future sales of GSP Rushfit may decline substantially compared to 
sales to date; results from the use of GSP Rushfit may differ 
substantially from anticipated results; the substantial investment of 
capital required to produce and market video and entertainment 
productions; limitations imposed by our financing abilities; 
unpredictability of the commercial success of our programming; 
difficulties in integrating technological changes; and other trends 
affecting the entertainment industry. 

A more complete discussion of the risks and uncertainties facing Digital 
Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated 
November 16, 2010 and continuous disclosure filings with Canadian 
securities regulatory authorities at www.sedar.com. All forward-looking 
information herein is qualified in its entirety by this cautionary 
statement, and Digital Shelf Space disclaims any obligation to revise or 
update any such forward-looking information or to publicly announce the 
result of any revisions to any of the forward-looking information 
contained herein to reflect future results, events or developments, 
except as required by law. 

Neither TSX Venture Exchange nor its Regulation Services Provider (as 
that term is defined in the policies of the TSX Venture Exchange) 
accepts responsibility for the adequacy or accuracy of the release. 

For more information about this service, please see: 
www.infostockbiz.com 

http://www.infostockbiz.com 

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