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<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="COLOR: rgb(255,153,0); FONT-SIZE: x-large"><B>Business Strategy for Managers<SPAN class=Apple-converted-space> </SPAN></B></SPAN><?xml:namespace prefix = st1 /><st1:place><B><SPAN style="COLOR: rgb(255,153,0); FONT-SIZE: x-large">Asia</SPAN></B></st1:place><SPAN style="FONT-SIZE: small"><SPAN style="COLOR: rgb(255,153,0); FONT-SIZE: x-large"><B><SPAN class=Apple-converted-space> </SPAN>Masterclass</B></SPAN><B></B></SPAN></P>
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<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="FONT-SIZE: small"><B></B></SPAN> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="FONT-SIZE: small"><B>8<SUP>th<SPAN class=Apple-converted-space> </SPAN></SUP>& 9<SUP>th</SUP><SPAN class=Apple-converted-space> </SPAN>June 2015</B></SPAN></P>
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<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="FONT-SIZE: small"><B></B></SPAN> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="FONT-SIZE: small"><STRONG><SPAN style="COLOR: rgb(255,0,0)">End of May Special : Register by 22nd May at 1099 SGD only</SPAN></STRONG></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small"><B>Overview:</B></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">The Business Strategy for Managers Asia Masterclass is designed to equip middle and upper middle managers and business owners with practical tools and methodologies to be effective in generating, managing and implementing sound and effective strategic business plans.</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">There are excellent published articles relating to business strategy that one can Google but this practical workshop will go much further. Participants will be engaged in the fundamentals of Strategic Management in an intensive, hands-on and peer-to-peer approach. Over the two days, everyone is encouraged to bring into the workshop actual business challenges they might be facing and find solutions in the course of the modules. To this effect, participants are advised to bring their laptops or devices for working on spreadsheet-formatted practice tools. </SPAN></P>
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<P><SPAN style="FONT-SIZE: small">The sessions will cover amongst other things, how strategy is generated for implementation in personal projects through to deployment in the organization and how you can make a valuable contribution as a manager. Not everyone has the possibility to sit in strategy planning meetings held for the top echelon of a corporation. However, an appreciation of the organization’s strategic move forward and the ability to execute the strategy and make aligned strategic decisions on your part, will facilitate your responsibilities in the organization. Better strategic understanding and planning can help you with more insightful evaluation of future possibilities, smarter allocation of resources and greater possibilities to create genuine strategic value. The ability to direct your business for the future is often a prerequisite for being recognized and promoted to a greater role and responsibility.</SPAN></P></DIV>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small"><B></B></SPAN> </P>
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<P><SPAN style="FONT-SIZE: small"><B>Event Highlights:</B></SPAN></P>
<P><SPAN style="FONT-SIZE: small"><B></B></SPAN> </P></DIV>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">As a result of participating in this Masterclass, you will be able to better:</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
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<LI><SPAN style="FONT-SIZE: small">Understand the principles supporting successful business strategies</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Make decisions that create genuine immediate strategic and long-term value</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Apply strategic thinking and planning in your department and or organization</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Develop a strategic planning process for your area of responsibility in the company</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Conduct a strategic analysis considering both internal and external environmental factors</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Critically distinguish sound strategies from uncertain ones</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Include a plan for successful deployment and implementation in your strategy</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Generate new ideas for your strategy by benchmarking with fellow participants from similar or different industries</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Position yourself for higher responsibility</SPAN></LI></UL>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
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<P><SPAN style="FONT-SIZE: small"><B>Who should Attend:</B></SPAN></P>
<P> </P></DIV>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">This workshop is for Business Owners and Managers with business strategy responsibilities and even Senior Management who want to forge ahead in a highly competitive business landscape. Ultimately, the sessions will equip participants with a better understanding of business strategies and practical application of strategic decision-making to enhance their performance and prepare for greater challenges within the organization. Managers may come from any line position or from staff positions.</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small"><B></B></SPAN> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small"><B>Featuring Topics:</B></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small"><B>Business Modelling</B><B></B></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">The model implemented by an organization for revenue and profit taking into account the components and functions of the business, as well as expenses incurred. A business model has two parts: The first part includes activities associated with creating something. Part two includes activities associated with selling it by reaching prospects, distribution, delivery and transaction.</SPAN></P>
<UL style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px">
<LI><SPAN style="FONT-SIZE: small">The Business Model Canvas</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Key Partners</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Key Activities</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Key Resources</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Value Propositions</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Customer Relationships</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Channels</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Customer Segments</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Cost Structure</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Revenue Streams</SPAN></LI></UL>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small"><B>Workshop Exercise 3</B><B></B></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">The morning session requires the workshop teams to prepare a business model based on their proposed theoretical or actual situation.</SPAN></P>
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<LI><SPAN style="FONT-SIZE: small">Briefing (Case Study)</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Exercise</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Presentation</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Discussion</SPAN></LI></UL>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small"><B></B></SPAN> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small"><B>Strategy Mapping and Strategic Management</B><B></B></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">The afternoon session reviews key strategies, how to go about it and the main considerations to take into account in the process. This is followed by the final exercise.</SPAN></P>
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<LI><SPAN style="FONT-SIZE: small">Generic Strategies</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Strategic issues analysis (applying SWOT to determine objectives)</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Generating strategic alternatives</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Decision criteria</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Competition profiling</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Assessing the strategy and the plan</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Defining actions, measures and deployments</SPAN></LI>
<LI><SPAN style="FONT-SIZE: small">Cascades and reviews</SPAN></LI></UL>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" class=ListParagraphCxSpLast> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" class=NoSpacing><SPAN style="FONT-SIZE: small"><B></B></SPAN> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" class=NoSpacing><SPAN style="FONT-SIZE: small"><B>Featuring Lead Speakers:</B><B></B></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" class=NoSpacing><SPAN style="FONT-SIZE: small"><B></B></SPAN> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" class=NoSpacing><SPAN style="FONT-SIZE: small"><B>Isaac Tan</B></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" class=NoSpacing><SPAN style="FONT-SIZE: small"><I>Partner & Principal Consultant</I></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" class=NoSpacing><SPAN style="FONT-SIZE: small"><B>Mindscape Engagement Solutions Pte Ltd</B><B></B></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">Isaac has over 20 years in</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">• Strategic Planning</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">• Customer Experience Management – CRM, Loyalty, Acquisition & Retention</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">• Brand Management</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">• Marketing</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">• Qualitative Research & Behavioral Analysis</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">• Quantitative Research Analysis</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">• Data Analysis</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">Isaac began his career in Design and soon switched to Client Service at the urging of his then employer. By his early 30's, he became one of the youngest Client Service Directors and few Singaporeans appointed to the Management Board of the Singapore</SPAN><SPAN style="FONT-SIZE: small"> office of a privately owned US MNC, in an industry dominated by Western expats.</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">Not long after, he was invited to be the GM of the Singapore office of an Interpublic company, an American-owned NYSE-listed company and one of the global ‘Big Four’ marketing communications networks with 45,000 employees.</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">He was in this position for some six years and in addition to his management and financial responsibilities, he was extensively involved with key clients in the disciplines listed above. His training in these areas were honed in specialist programs conducted in New York and Chicago, twice selected for this privilege reserved for only the most promising 1% of the global network’s employees.</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">Seeking greater satisfaction than what the corporate world could offer, Isaac left a lucrative and successful career and in Y2004 started Mindscape a business consultancy where he is the principal consultant. He has not looked back since and now leads a much more fulfilling life, harnessing his years of corporate experience with a practice focused on integrating human behavior and customer engagement, analysis of qualitative and quantitative data, touch point optimization and customer loyalty.</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small">Isaac was invited to speak at the Singapore Retail Industry Conference 2012 whose theme was "Retail Productivity - Gaining the Competitive Advantage" and to established and aspiring business owners on “Customer Metrics in Marketing” at SPRING Singapore</SPAN><SPAN style="FONT-SIZE: small">. He has also been invited by SPRING Singapore</SPAN><SPAN style="FONT-SIZE: small"> to be a participant in the User Experience Round Table 2013, a think-tank for practicing consultants.</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN style="FONT-SIZE: small"><B></B></SPAN> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="FONT-SIZE: small"><B> </B><A href="http://crownleadership.com/index.php?option=com_content&view=article&id=204&Itemid=237"><B>Check out our Event Site</B></A></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="FONT-SIZE: small"><B></B></SPAN> </P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><STRONG><SPAN style="COLOR: rgb(255,0,0); FONT-SIZE: small">End of May Special : Register by 22nd May at 1099 SGD only</SPAN></STRONG></P>
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<TABLE style="WIDTH: 375px" border=1 cellSpacing=0 cellPadding=0>
<TR>
<TD width=156>
<P align=center><SPAN style="FONT-SIZE: small">Offer Date</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">Investment</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">Savings</SPAN></P></TD></TR>
<TR>
<TD width=156>
<P align=center><SPAN style="FONT-SIZE: small">Register by 27<SUP>th</SUP><SPAN class=Apple-converted-space> </SPAN>Feb</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 1099</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 600</SPAN></P></TD></TR>
<TR>
<TD width=156>
<P align=center><SPAN style="FONT-SIZE: small">Register by 13<SUP>th</SUP><SPAN class=Apple-converted-space> </SPAN>Mar</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 1199</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 500</SPAN></P></TD></TR>
<TR>
<TD width=156>
<P align=center><SPAN style="FONT-SIZE: small">Register by 27<SUP>th</SUP><SPAN class=Apple-converted-space> </SPAN>Mar</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 1299</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 400</SPAN></P></TD></TR>
<TR>
<TD width=156>
<P align=center><SPAN style="FONT-SIZE: small">Register by 10<SUP>th</SUP> Apr</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 1399</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 300</SPAN></P></TD></TR>
<TR>
<TD width=156>
<P align=center><SPAN style="FONT-SIZE: small">Register by 24<SUP>th</SUP><SPAN class=Apple-converted-space> </SPAN>Apr</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 1499</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 200</SPAN></P></TD></TR>
<TR>
<TD width=156>
<P align=center><SPAN style="FONT-SIZE: small">Register by 8<SUP>th</SUP><SPAN class=Apple-converted-space> </SPAN>May</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 1599</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 100</SPAN></P></TD></TR>
<TR>
<TD width=156>
<P align=center><SPAN style="FONT-SIZE: small">Register after 8<SUP>th</SUP><SPAN class=Apple-converted-space> </SPAN>May</SPAN></P></TD>
<TD width=109>
<P align=center><SPAN style="FONT-SIZE: small">S$ 1699</SPAN></P></TD>
<TD width=109>
<P align=center> </P></TD></TR></TABLE></DIV>
<DIV style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center> </DIV>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="FONT-SIZE: small">Phone line 1: +65 6633 5318</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="FONT-SIZE: small">Phone line 2: +65 6646 3917</SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="FONT-SIZE: small"> Fax line: <A href="tel:%2B65%206399%203699" target=_blank>+65 6399 3699</A></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="FONT-SIZE: small"> Email: <A href="mailto:register@crownleadership.com" target=_blank>register@crownleadership.com</A></SPAN></P>
<P style="WIDOWS: 1; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; FONT: medium 'Times New Roman'; WHITE-SPACE: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="FONT-SIZE: small">Website: <A href="http://www.crownleadership.com" target=_blank>www.crownleadership.com</A></SPAN></P>
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