[Pasundan] 12 things you should learn about branding— a sneak peak into our branding track

[Creative Thinkers Conference]

(http://citaconference.com/)   

  
Creative Problem Solving
   
(CPS) meets Branding   

We are delighted to dedicate a special
track to Branding & Growthmania
   

Branding is more than just a logo. It's the entire essence of your business. Your brand is how your customers, your suppliers, your partners and your employees experience your organization — it critical to ensure that that experience is valuable, authentic 
and consistent.

Join us at this boot camp and kick your brand into shape:

 - Avoid the pitfalls of bad branding experiences.
 - Increase your value proposition by meeting your clients' needs at 5 levels.
 - Learn how standing for something helps you stand out in a busy marketplace.
 - Identify the higher ideals that can grow your business up to three times more than your competition. 
 - Discover ways to attract your ideal clients and employees to increase 
brand loyalty.
 - Understanding and applying the 8 Dimensional marketing methodolgy
 - Analyze consumer needs & probe product attributes on a multi 
dimensional scale.
 - Master the skills of meeting communication predicaments.
 - How can weaknesses become strengths and difficulties turn into victories
 - How simplicity can give you the most sophisticated solutions.
 - How to increase your RoL (Return on Luck).
 - How to humbly and wisely advocate your achievements.
    

 (http://citaconference.com/janet-rouss/)   
Bigger, better branding

Does your brand promise and your value propositions meet your clients' five fundamental human needs? Brands that are united by these higher ideals can grow up to three times more than their competition. Brands that stand for something stand out in a busy marketplace and build brand loyalty.

Your customers are more discerning, more demanding then ever before. How will your organization keep up? Perhaps you need a brand evolution or even a brand revolution, to attract and retain more of your ideal clients... and employees. 

 
   

(http://citaconference.com/matthys-potgieter/)

(http://citaconference.com/stephan-neethling/)
   
8 Dimensional Branding

Adapt media and communication channels of any product or service to fit into any market

This session focuses on the multi dimensional capabilities of the mind and the immediate impact subtle changes in your marketing message can make to your bottom-line. With the help of the NBI © 8 Dimensional Instrument we can easily identify the different consumer mindsets and adapt all media and communication channels to fit that particular market and target audience. This session presents practical models and combines solid rationale with relevant and proven case studies.
   

(http://citaconference.com/mahmoud-arafa/)

 

 
   
Branding Persona that sells
Developing a persuasive branding persona to conquer communication challenges.

You don't have to be innovative to develop a unique persona for your company. Discover how you can scale innovation and blend creativity to create a persona that 100% reflects you. 

In this presentation, audiences will explore the power of a persuasive persona. They will learn new tactics to create a persona that makes companies and individuals clearly stand out in the crowd. 
   

(http://citaconference.com/bruce-baumhead-honchohumorcreativity-com/)

(http://citaconference.com/eileen-doyle/)
   
Applying Creative Problem Solving Strategies 
to Branding.

Given worldwide economic challenges and increased competition, companies and organizations must develop employees who can apply creativity techniques that work.  This workshop is designed to show how a systematic, empirically validated and creative approach can enhance branding of products and services in your organization or company.  Phases of the process include:

 - Explore the challenge.
 - Gather data and define the challenge.
 - Generate ideas for solving the problem.
 - Select the most promising solution.
 - Plan for action.
 - Implement the action plan.
    
(http://citaconference.com/)   

   
3 Tracks |17 Speakers |20 Sessions |Unlimited value  
    

Leadership & Transformation   Branding 
& Growthmania   Creativity tools 
& skills  
Learn to lead—Sessions address corporate culture, qualities of leadership, transitions, conflict resolution, managing and embracing change, mentoring and the evolution from survival to thrival.   Creative Problem Solving (CPS) meets branding. Leave your bland brand behind and stand out from the crowd. Discover the multiple possibilities of the 8 dimensional brand.   Turbocharging both sides of the brain—Creative Thinking techniques and tools to generate new innovative ideas. New approaches in selling and enduring relationships.      
Push the limitations of your imagination   
    
(http://citaconference.com/)   
    
    (http://www.cvent.com/events/creative-thinkers-conference/registration-8257d6de09f24b9489928f48838f8b8a.aspx)   
   
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